The Power Of Having A Business Coach For The Success Of Your Brand Or Business

Hello, Darlings!

Welcome back, and welcome to another blog from the Future of Fashion, a place where we can magically impact the future of fashion, beauty and creativity for all living creatures.

Last week we talked about success and how to achieve it, especially as it relates to your fashion brand or business.  This week, we are looking at an extraordinary way to encourage your success, which is engaging a Business Coach.  

At times, we all feel STUCK in business and life.  It feels like no matter what we do, all the effort and action doesn’t make any difference.  Does this sound familiar?  This is exactly why we engage with a business coach.  A coach, at the very least, provides a different perspective from your “stuck” one 

Engaging with a business coach, similar to working with a personal trainer, has become very popular in these competitive times.  One of the primary benefits of having a coach is that you have someone “on your side”.  You have someone who is committed to your success; they will be your partner and guide in you achieving it.  

Another key benefit is that a good coach will make you take personal accountability for achieving something in your life and business.  As humans, we are not always reliable to do what we need to do to achieve the things we say we want to achieve.  Even if we know exactly what we need to do to make something happen, we don’t always do those things.  We get distracted, bored or we don’t feel like doing it.  A good coach will see that and call us out on this disruptive or avoidant behaviour and ensure we get back on track to achieve what we set out to.

On a personal note, I have engaged business coaches for the past 15 years.  I am a manic seeker, always looking for ways to be more effective, successful and capable.  Always looking for an edge.  Maybe I have an addiction to consulting experts.  I have engaged personal trainers for years, too!  However, I am clear I have achieved so many things I would not have without a business coach.  

I will give you a few examples which I am so proud of.

  1. I left a job I hated and created a business and career I love.

  2. Increased my income several times in an extraordinary and fun way!

  3. I became an artist, had several exhibitions and sold my work globally.

  4. I transformed my relationship with my husband and created amazing adventures, deep love and connection.

  5. I have built courses and created an online community. 

These are only a few examples of what I accomplished by engaging a business coach.  It is not only the examples of accomplishments or the accomplishments themselves, it is how I have fundamentally shifted my perspective on achievement or success.  This shift of perspective is knowing that I can create my own success and achievements.  I can do anything I choose to do and make it happen.  When I get stuck, I ask my business coach to come at my stuckness from another angle.  I then go on to take new actions, which give me different results and get me closer to the results I want.   

So far, we have discussed how valuable employing a business coach is.  Yet, there are limitations or concerns to finding a suitable coach.  Let’s look at these.

  • It costs money to have a coach.  Yes, true, no question.  Yet, what would be the cost of not having one?  Certainly, in my experience, I have made more money, and been happier and more fulfilled than I would without a coach. This is priceless. 

  • Which coach to hire?  This is a very important question and subject to address.  You need someone who has achieved what you want to achieve.  Someone who is a step ahead of where you are and a step closer to where you want to be.  It’s best if they have already achieved it.

  • Coaching style.  Always find someone who can coach you in a way that will have you take action.  I once had a coach whose coaching style did not suit me, I felt like I was being yelled at, which had me just want to leave the session.  I appreciate a straightforward style, but has me feeling powerful and capable - this works for me.

 So how do you get the actual results?  

There are so many ways to achieve the goals and outcomes you set.  From my own experience, I’d like to share two key ways that work for me. 

  1. Creating the outcomes for the coming year.  This is a powerful process that takes place at the end of a year, as we look ahead to the coming year.  We create our key goals for the upcoming year and keep track of them during each coaching session.

  2. Coaching - A perfect tool for when you are Stuck.  Having a powerful conversation to make you understand your point of view is holding you back and then having you create a breakthrough to power.

 In summary, a business coach is a powerful way to propel you to success in life and business.  After having the experience of working with a coach, I have actively taken on coaching others.  I started in a personal development programme, where I coached the members, and have subsequently acted as a business coach.  After all, one of my greatest commitments is to have people become successful and fulfilled in business and life.  To be the most powerful and fulfilled version of themselves.

What would you want from a business coach?

As always, have fun, love life, and enjoy fashion.

Kate xx