An extraordinary Future of Fashion is something I am committed to creating. Let’s have a look and explore what that could be.
The Future of Fashion certainly holds great potential for innovation and creativity. My fundamental direction for the Future of Fashion would be around a massive drive to Sustainability and reduction in waste. Firstly, there would need to be a fundamental shift in how people shop and consume fashion. Be aware and conscious of their choices; once that is addressed, we can create something amazing.
How do I want the future of fashion to be? I want it to be collaborative, creative, powerful and beautiful. Somewhere genuinely inspiring and a place with opportunities for those who want to create them.
Let’s start with the elimination of low, low-price, fast fashion. How would we do that? Could we eliminate the vast amounts of polyester and plastic products by repurposing them for other means? Is there a way that we can get rid of those from the face of the planet?
As we look at the luxury sector, how do we deal with that? Surely, there are enough items on the planet to be resold, upcycled, reused and re-purposed in so many magical ways.
What if we want newness; the individual need for newness needs to be addressed. How do we address that? Do we have to have a solution for how we treat those items at the end of their - life after we’ve consumed them?
Is it all about responsibility, creativity and creating a future where fashion is art, a creative art, rather than a depletion of the environment and the lives of people making it? That is a question worth asking and one that I’m really inspired to find solutions for.
Having said all of this, my primary motivation is to educate. Only through education will we be able to change the minds and actions of people. Change the minds of current generations, and undoubtedly future generations, to have them present and aware of what their consumption means. To have them present and be mindful of what their creativity and contribution means. It’s important to have them understand collaboration, partnership and the impact of their actions on the lives of others and the environment. To make the Future of Fashion more than an opportunity for a few people to get very rich at the cost of others.
This is something very important to me. You know that - you have read these blogs for some time. So here is my declaration to the Future of Fashion.
In the coming months, I will launch an extraordinary community with a signature programme where we can all learn about the Future of Fashion and create it together. This is an extraordinary opportunity and something I’ve spent a long time developing and creating. I look forward to inviting you all to join me in the incredible opportunity to create this future. Watch the space!
And as always, have fun, love life, and enjoy fashion.
Thank you.
Kate x