In a world where everyone’s scrolling, swiping, and skimming, how do you make sure your voice stands out? Whether you’re advancing your career, launching a Business or simply want to own your narrative, your personal brand is your superpower. Let’s dive into how you can create one that’s unapologetically YOU.
Why Personal Branding Matters Now
The digital age has turned us all into storytellers. With remote work, AI, and social media reshaping how we connect, your personal brand isn’t just a LinkedIn buzzword—it’s your reputation, your credibility, and your ticket to opportunities.
72% of hiring managers research candidates online before interviews (Source: CareerBuilder).
90% of consumers say authenticity is important when choosing which brands to support (Source: Frontify). We all look for it: that genuine connection we experience with people or brands that show up as their true selves.
4 Steps to Build Your Brand
1. Start With Self-Reflection
- Ask: What do I stand for? What are my strengths? What legacy do I want to leave?
- Try: exploring your CORE VALUES, reviewing your interests and what inspires you.
For me, it is Art, Fashion, Creativity. Spirituality, travel, nature and performance.
2. Define Your Audience
- Your brand isn’t for everyone. Who needs your skills or perspective? (e.g., Aspiring developers? Busy executives seeking productivity hacks?)
3. Craft Your Unique Value Proposition (UVP)
- Combine your strengths + audience needs.
Example: “I help overwhelmed entrepreneurs simplify their workflows using mindful productivity.”
4. Be Consistently Visible
- Pick 1–2 platforms (LinkedIn, Instagram, a blog) and share valuable content weekly.
Tools to Amplify Your Voice:
Content Creation: Canva for graphics, Grammarly for writing
Scheduling: Buffer or Hootsuite to stay consistent
Networking: Engage in niche communities (Slack groups, Clubhouse rooms)
Remember, stay authentic (Yes, that word again. Authenticity is so important to connect and inspire).
